Wednesday 7 September 2011

Concept for shirts

Concept:
Two people started quarelling at some place. They started tearing their shirts, and to their surprise only one of the two shirts got tore and the other is pretty good.
Conclusion:
Wear our XYZ shirt which never tore.

Concept for Mobile phones

Concept:
Peter started writing love letter to his girl friend Marie, by sitting on a bench in the park. Different angles and postures of Peter's thinking will be visualized. He already tore half of the pages from book and is still writing the letter. Papers are all around the Peter.

Now, suddenly his mobile rings, he shocks by seeing 'I love you' from Marie. Ah! The tree which is back of Peter slaps him with its branch and says conclusion.
Conclusion: 'Use Mobile and save Paper'.

Give value to promote advertisements


We have different types of advertisements and, in each of which we have some drawbacks. First of all, if you have a look for the meaning of 'advert' in the Oxford advanced learners dictionary, you will be shocked. The reason is the example for the word 'advert' given there is "When advert came on I get up to put the kettle on". The examples in oxford dictionary really reflect the reality going on outside. So, everyone watching T.V. for entertainment, Knowledge etc., and if advert comes in the middle they are changing the channels or going outside etc., and the wonder is TRP doesn't show all these. Finally the loss is to the brand owners.
                      Nowadays in online advertising, few spammers found an easy way of making money from the branded companies, like sending them fake reports, usually the companies look at the highest PR websites, blogs etc., and they like to present their adds in such sites & blogs. Knowing this, spammers easily fooling companies by making their website easily popularized in cheap ways like they are recruiting some members and paying them some amount as salary and making them open their own websites usually and posting unnecessary articles, like this daily some thousands of clicks are making on their websites. Companies don’t know all these, just blindly paying money to the owners. The SEO is getting blamed due to these spammers.

              Even in PPC, Radio, Billboard, Cinema, Newspapers advertisements we have many drawbacks. So, finally my point is, to reach the product values and their benefits directly to the public in a good manner.

Evils moving high in advertisements


Advertising is not just what we see in TV’s, listen in radios, view on bill boards etc, it is even more than that. Advertisement is to tell the public about a product or a service in order to encourage people to buy or to use it; nowadays most of the big companies spending more on the television advertising. Big companies, in order to improve a brand value spending a lot on the celebrities to make them as their brand ambassador. After that, companies making a look on the entertainment programs which have high TRP like nowadays cricket, football etc. and paying some crores to play their ads for just a few seconds. The wonder is that no one knows that, was the advertisement really reaching the audience or not.

      My personal opinion on this advertisement field very simple, add agencies have to do good and get good. In markets we have products that causes damage to public like cigars, liquor etc. The surprise is that these products don’t need any advertisements. They only spend their investments in raw materials and the business goes and reaches top automatically. So, when the bad things are reaching high, then why not the products which are for the wellness of people can't reach high positions?

Answer is, they can reach only if they choose better advertising methods. We have different advertising methods like internet advertising, magazine, newspaper, online, outdoor, ppc, radio, TV, billboards, cinema, vehicles, mobile phones, buses, taxi, train, print media, contextual, skyscraper, online new letter, online video, online audio etc.
We better hope for the success of good products by making fewer investments in the advertisements.