Advertising is not just what we see in TV’s, listen in radios, view on bill boards etc, it is even more than that. Advertisement is to tell the public about a product or a service in order to encourage people to buy or to use it; nowadays most of the big companies spending more on the television advertising. Big companies, in order to improve a brand value spending a lot on the celebrities to make them as their brand ambassador. After that, companies making a look on the entertainment programs which have high TRP like nowadays cricket, football etc. and paying some crores to play their ads for just a few seconds. The wonder is that no one knows that, was the advertisement really reaching the audience or not.
My personal opinion on this advertisement field very simple, add agencies have to do good and get good. In markets we have products that causes damage to public like cigars, liquor etc. The surprise is that these products don’t need any advertisements. They only spend their investments in raw materials and the business goes and reaches top automatically. So, when the bad things are reaching high, then why not the products which are for the wellness of people can't reach high positions?
Answer is, they can reach only if they choose better advertising methods. We have different advertising methods like internet advertising, magazine, newspaper, online, outdoor, ppc, radio, TV, billboards, cinema, vehicles, mobile phones, buses, taxi, train, print media, contextual, skyscraper, online new letter, online video, online audio etc.
My personal opinion on this advertisement field very simple, add agencies have to do good and get good. In markets we have products that causes damage to public like cigars, liquor etc. The surprise is that these products don’t need any advertisements. They only spend their investments in raw materials and the business goes and reaches top automatically. So, when the bad things are reaching high, then why not the products which are for the wellness of people can't reach high positions?
Answer is, they can reach only if they choose better advertising methods. We have different advertising methods like internet advertising, magazine, newspaper, online, outdoor, ppc, radio, TV, billboards, cinema, vehicles, mobile phones, buses, taxi, train, print media, contextual, skyscraper, online new letter, online video, online audio etc.
We better hope for the success of good products by making fewer investments in the advertisements.
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