Wednesday 7 September 2011

Give value to promote advertisements


We have different types of advertisements and, in each of which we have some drawbacks. First of all, if you have a look for the meaning of 'advert' in the Oxford advanced learners dictionary, you will be shocked. The reason is the example for the word 'advert' given there is "When advert came on I get up to put the kettle on". The examples in oxford dictionary really reflect the reality going on outside. So, everyone watching T.V. for entertainment, Knowledge etc., and if advert comes in the middle they are changing the channels or going outside etc., and the wonder is TRP doesn't show all these. Finally the loss is to the brand owners.
                      Nowadays in online advertising, few spammers found an easy way of making money from the branded companies, like sending them fake reports, usually the companies look at the highest PR websites, blogs etc., and they like to present their adds in such sites & blogs. Knowing this, spammers easily fooling companies by making their website easily popularized in cheap ways like they are recruiting some members and paying them some amount as salary and making them open their own websites usually and posting unnecessary articles, like this daily some thousands of clicks are making on their websites. Companies don’t know all these, just blindly paying money to the owners. The SEO is getting blamed due to these spammers.

              Even in PPC, Radio, Billboard, Cinema, Newspapers advertisements we have many drawbacks. So, finally my point is, to reach the product values and their benefits directly to the public in a good manner.

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